WHAT IT TAKES TO GET GREAT VISUAL MARK...
Tecalemit is all about quality – and when you have quality products, you need great images to show them.
That’s why the company uses video and photography right at the forefront of its marketing operation.
Marketing Director Phil Cledwyn started 2017 with a major operation to capture high quality images of a whole range of equipment.
It took one near-empty warehouse, a video and photographic crew, Tecalemit equipment including vehicle lifts and other heavy gear which had to be brought in, technical crews to assemble the equipment … and a lot of hard work!
“We’re very experienced at this and we can do it cost-effectively – doing half a dozen videos at once, for example,” said Mr Cledwyn. “That brings the cost per video right down. We get high quality still images done at the same time, so the crews can use the same lighting set-ups and the equipment in the same location. But it still takes a huge effort and a lot of planning”
Once the images have been captured there’s a lengthy period of ‘post-production’ (even for still images), when they are edited, Photoshopped, and have music, captions and other ‘collateral’ added.
“The end result is worth it because we can put in front of the customer a much more accurate image,” said Mr Cledwyn. “We’re proud of the products in our range and we want to display them with precision and accuracy in all our printed and digital material.”
See here a short video covering what it took to do the New Year shoot:
Another Successful Year of Shows
The Mechanex Show, held at Sandown Park in early November, marked the end of an exceedingly successful year for Tecalemit’s participation at exhibitions across the UK.
Over the course of 2016, we have participated in 12 unique and exciting automotive industry exhibitions to showcase our complete portfolio of high quality garage and workshop equipment, and to meet our valued distributors and customers.
Referring to the Euro Bus Expo, Marketing Director Philip Cledwyn said, “The company’s been around for a Century and it’s very much about strong commercial relationships – not just selling kit, but standing with customers until they are up and running, then being there to support them over the longer term.”
Tecalemit thanks our dedicated Area Sales Managers and engineers for travelling far and wide – everywhere from Liverpool to Surrey, and from Birmingham to Exeter – to share their expertise at the various shows this year has brought.
A brand new year of exhibiting will kick off with Tecalemit’s stand at the Commercial Vehicle Show in April 2017. As always, we look forward to seeing you there and helping with any enquiry you may have.
Sandown Park hosts the Mechanex Show 2016
Tecalemit Garage Equipment will be attending the Mechanex Show on Tuesday 8th and Wednesday 9th November. Hosted at Sandown Park Racecourse, the UK's largest independent Aftermarket tradeshow will market leading tools, equipment, diagnostics & technical information all under one roof.
Tecalemit will be exhibiting a small selection of products from their wheel alignment and Haweka wheel balancing range of products. Tecalemit staff will also be available to discuss MOT testing, lifting equipment, tyre and wheel servicing and other equipment from the complete Tecalemit range.
This year we are occupying two stands in Surrey Hall: E16 and B6. Our expert, friendly sales managers will be at the stand to help with your enquiries.
Tecalemit returns to Eurobus this Nove...
Euro Bus is back... and it's looking bigger and better than ever! Bringing the coach and bus industry together, this famous expo returns to the NEC Birmingham on 1-3rd November 2016. With exhibitors representing every link of the supply chain, Euro Bus is the premier showcase for the bus and coach sector.
Tecalemit supply a complete portfolio of workshop equipment and services for the coach or bus garage. The range extends to testing equipment, including ATF test lanes, lifting equipment and inspection pits, general servicing and maintenance equipment. Tecalemit have over 70 engineers nationwide providing expert calibration and service support.
Come and see us at STAND G74, located near VE door 5.7 and next to the Rescroft Accessibility Zone. We look forward to meeting you and offering friendly and professional help with every enquiry.
BRAND NEW SOCIAL MEDIA ACCOUNTS - FOLL...
At the end of last month, we launched our brand new social media accounts for Facebook and Twitter. Give us a 'like' and a 'follow' and receive everything from the most up to date news about the automotive industry, important re-tweets about legislation, interesting facts and figures, and even the occasional funny article and picture to give you a chuckle during your busy day...what's not to like!
Don't forget to also subscribe to our interesting and informative YouTube channel and connect with us on LinkedIn to see updates about our competitions (in which you could win one of our products - nearly a whopping £1000 - absolutely free!)
WE ARE EXHIBITING AT RWM 2016
The Resource Waste Management Show is the UK’s premier event for resource efficiency and waste management solutions. It is the only event of its kind, asked for by the industry, covering all aspects of the waste hierarchy. In partnership with CIWM the event spans each element of the industry and is shaped around the demands of this rapidly growing sector.
Tecalemit's Contract Sales Manager for the North - Paul Dearden - and National Accounts Manager - Steve Barnfield - will be present at this one-of-a-kind show on stand 5S139. Our services are especially important in relation to the effective servicing and maintenance of all waste management and commercial vehicles; we supply products ranging from tyre changers and lubrication, to lifting equipment and lift spares, and many more. We have over 70 engineers located throughout the UK to provide superb after sales support for every Tecalemit product you own.
Please visit our online profile here, alternatively ring 01752 219111 for further enquiries. http://www.rwmexhibition.com/page.cfm/Action=Exhib/ExhibID=3609
A Big Thank you
Today, after a dedicated 31 years of superb service as Area Sales Manager for the North West, we say goodbye to our very own Kevin Wynne as he enters into retirement. Here he is in the photo with Managaing & Financial Director, James Devonport, at his leaving ceremony in which many fond memories and laughs were shared. From the team at Tecalemit, we thank you for your long and valued service and wish you all the best of luck for the future!
We are exhibiting at AutoInsider Live ...
Tecalemit Garage Equipment will be once again exhibiting at the dynamic Andrew Page Auto Insider Show on Wednesday 29th June at Sandown Park from 12pm-8pm.
Located by door 12 next to the champagne bar, you'll witness product demos for our extremely efficient and easy to use tyre changer and wheel balancing equipment. We will also have our signature Trackalign computerised full 4 wheel alignment equipment on display.
Our friendly and professional area sales managers will be more than happy to help with any enquiry you may have. Have a look at our products in advance on the Tecalemit website www.tecalemit.co.uk, or for additional information call Tecalemit Sales on 01752 219111.
We look forward to seeing you there!
Did you see us at the Automechanika show?
Tecalemit recently exhibited at the world-famous Automechanika Show - the world's leading international trade fair brand for the automotive service industry - earlier in June. This year was the first of many events to take place in the UK, outside of it's usual residence in Germany.
A whole host of our expert Area Sales Managers manned the stand over the three day period, helping customers with their enquiries into many of our high-quality and cost effective products.
Due to popular demand, the show will be returning to the NEC next year. Tecalemit's stand planning is already underway in anticipation of an even busier exhibition hall - expect bigger, and better!
We would like to thank all of our visitors who came to our stand this year and we look forward to seeing you next year.
Tecalemit @ The CV Show 26th – 28th Ap...
Tecalemit Garage Equipment will be exhibiting at this year’s CV Show at the NEC, Birmingham on the 26th – 28th April 2016.
Tecalemit will be exhibiting servicing equipment selected from their extensive range, as well as a selection of new products at this years’ CV Show. These include, the new MDS/X emission tester which includes a diesel NOx testing facility, Tachograph tester, oil management systems and Adaptive cruise control calibration equipment.
We will be delighted to meet with you on our stand to discuss any requirements for workshop equipment Stand 4E80.
All products can be viewed on the Tecalemit website www.tecalemit.co.uk or for additional information call Tecalemit sales on 01752 219111.